Introduced in 2017, the Education Focussed (EF) role offers a new career path for UNSW’s most passionate and innovative educators, enhancing education across UNSW through a greater focus on, and sharing of, pedagogical knowledge and teaching innovation. EF academics are supported to succeed through professional development activities, grants and awards, and the university’s new promotions policy (to full professor). The greatest benefit of a stronger educational focus is the enrichment of the student experience at UNSW.